WHO BEFORE HOW

The Greatest Asset of a Company is Its People

The Optimal Creation Framework: Enhavim

Who before How, relates to mission and it’s important to recognize the creative framework of Enhavim, where Vision leads, Purpose fuels, and Mission follows. Vision (the “what”) sets the ultimate destination. Purpose (the “why”) gives meaning and motivation. Mission (the “who” and “how”) carries the daily execution. In organizations, it’s common to focus on Mission activities—who is doing what and how they are doing it—but it’s Vision that truly drives everything forward.

How Always Comes After Who

When challenges arise, most teams instinctively leap into problem-solving mode: “How do we fix this?” or “How can we make this better?” But often, the most effective solutions emerge by first asking, “Who is best equipped to handle this?” Prioritizing Who ensures that the right people are in place before the method is determined. Without the right people, even the best strategies falter.

Why the Right People Are the Greatest Asset

Processes, tools, and systems can be replicated by competitors. However, a unique group of talented, motivated, and aligned individuals is irreplaceable. People bring creativity, adaptability, and problem-solving that no system can replicate. When you prioritize Who, you’re investing in lasting value.

“How” Becomes Clearer When “Who” Leads

With the right team in place, “how” becomes a natural next step. Competent, committed people not only execute strategies but also improve them. They innovate and adapt, making processes stronger and more efficient over time.

Why We Default to “How”

Many organizations are conditioned to prioritize efficiency. They see a problem and immediately want a solution. “How” feels tangible, actionable, and measurable. But bypassing Who can lead to repeated failures, as the wrong people apply the wrong solutions.

Who Before How: Everyday Practices

• Recruit intentionally: Hire not just for skills but for alignment with vision and purpose.
• Delegate wisely: Match people to tasks where they can thrive.
• Review regularly: Ensure your team still aligns with the evolving vision.
• Promote collaboration: The best “how” often comes from collective who thinking.

State the Obvious Because Memory is Short

In Enhavim’s creative framework, Who and How are part of the Mission. Vision (what) and Purpose (why) come first, yet in daily operations, we often fixate on Who and How. It’s essential to remember the full sequence: Vision leads, Purpose fuels, and Mission (who and how) activates the work. When Vision and Purpose are clear and established, the focus on “Who before How” becomes even more powerful.