A Case in Who Before How
Across a seven-decade career, Quincy Jones produced records that defined eras and shaped genres. The method was uncommon. The order he worked in was the uncommon part.
1933 · 2024
The act of creation is a deeply human one. It involves recognizing who you are, what you carry, and how that identity wants to take shape in the world. The how, the manner of expression, follows from the who. The artist who knows the first does not have to guess at the second.
Who Before How holds that the right person must be in place before the method is determined. In creative work, that person is the artist themselves. Their viewpoint, their voice, and their standards lead. The technical strategy follows.
Jones believed the who came first. The artist's distinctive viewpoint, voice, and values shaped the work. The technical abilities and strategies came in to serve what the artist already knew about themselves.
That order produced work with weight. When the who leads, the result tends to be genuine, meaningful, and aligned with the artist's true direction. The creative process draws its energy from a clear sense of self. Trends and techniques become tools rather than templates.
His own career illustrated the philosophy in practice. He worked across jazz, pop, film scores, and television. The throughline was not a genre. It was the artistic clarity he brought to every collaboration.
The Quincy Jones Approach
The artist's viewpoint, voice, and values come first. The technical abilities and strategies come in to serve what is already known.
Jones's musical formation was shaped by his studies with the esteemed French composer and teacher Nadia Boulanger, whom he studied with in Paris beginning in 1957. Boulanger also mentored Aaron Copland and Igor Stravinsky, among many other prominent figures of twentieth-century music.
What Boulanger taught Jones went beyond technical instruction. She insisted on the use of life experiences in musical expression. The artist's lived material, what they had seen and felt, was the source the music drew from. Technique gave it form. The substance came from somewhere else.
That lesson stayed with Jones for the rest of his career. The who he was, including everything he had lived, walked into the studio with him every time.
A musician's first question is about identity, audience, message, and the music that reflects their own voice. Who am I as an artist. Who am I playing to. What is the message I want to communicate. What kind of music truly belongs to me. The mechanics of how to write a song come after those answers.
The principle extends past music. Any creator, writer, designer, builder, founder, faces the same sequence. The methods are abundant. The frameworks are everywhere. The shorter list is the one that begins with who is doing the work and what they bring to it.
The who an artist is, including everything they have lived, walks into the room with them. The how follows.
The Quincy Jones Approach